Rule-based ad optimization

Your ad accounts, audited 24/7.You have the final say.

Rules selected for your industry scan your Meta, Google and TikTok accounts around the clock. Budget leaks and growth opportunities land in front of you with their reasoning. You approve, Skalon applies.

Connects to:Meta AdsGoogle AdsTikTok AdsGA4
Meta AdsGoogle AdsTikTok AdsGoogle Analytics 4
4
live platform connections: Meta, Google, TikTok, GA4
24/7
continuous auditing, no waiting for the weekly review
1 click
every change can be undone in one click
100%
dedicated database per brand; never mixed with another customer
What it does

The three heavy jobs of ad management.In one panel.

Optimization

Zombie campaigns, cost spikes, creative fatigue, wasted budget. Rules find them and rank them by importance.

Campaign with no conversionsHigh
Cost 34% above targetHigh
Frequency threshold exceededMedium
Budget-limited, high efficiencyOpportunity
How it works

Setup and operations

Switch ads on and off from Skalon. If your team is stretched, hand operations to us at an hourly rate.

Autumn collection · Meta
Brand search · Google
Old discount · TikTok
Explore the module

Reporting and creative analysis

Dashboards by channel, campaign and ad. See which creative works and why.

Cost per conversion · 8 weeksSample data
See reporting
K-117Frequency capSample data

Fatigue has started in the prospecting campaign

Kuzey Ev Tekstili · Meta Ads · last 7 days

Rule triggered: 7-day frequency passed 3.5 and click-through rate dropped more than 20%.
Frequency4.1was 2.3
Click-through rate1.2%was 1.8%
Spend₺84,000

Proposal: Set the daily budget from ₺12,000 ₺9,000 and open a creative refresh task.

Awaiting approval
Every finding

Comes with evidence.The decision stays yours.

Which rule, which threshold, which dataEvery proposal comes with its reasoning. No black box.
What you approve is written to the platformApplied in one click; who approved it and when is logged.
Undo if it went wrongEvery change can be reverted in one click.
Why rules, not AI

Not AI.Rules you can read.

Skalon never asks a language model what to do. We turned the checks performance teams run by hand every morning into rules.

Same data, same result

Rules are deterministic. The decision they make today they make tomorrow; no surprises.

Your data never goes to an external model

Nothing is sent to an external AI model. A dedicated database per brand, hosted in Türkiye on request or otherwise in the EU (Frankfurt). KVKK and GDPR compliant.

You stay in control

Default access is read-only. Nothing changes in your account without your approval.

Skalon’s rules

  • Why did the proposal come? Rule name, threshold and evidence on the card
  • Your data in a dedicated database, with a Türkiye hosting option
  • You approve, Skalon applies and logs it
  • Every action can be undone in one click

Black-box recommendations

  • The reasoning often cannot be explained
  • Data is sent to an external model
  • The tool may act on its own
  • You trace changes by hand to find them
How it works

Four steps.No work on your side.

  1. Connect your accounts

    Through the official connection, read-only. We never ask for your password.

  2. Tell us your target

    Cost per conversion, ROAS or budget. Overall, per channel or per campaign.

  3. Let the rules audit

    Rules suited to your industry scan 24/7 and rank findings by importance.

  4. Approve, and it is applied

    See the evidence, give approval. Skalon writes it to the platform and logs it.

Plans

Which plan fits you?

Pick your monthly ad spend. The ranges are a guide, not a hard limit.

Our recommended plan

Plus

₺65,000 / month, VAT excluded
  • Everything in Lite
  • Creative analysis and consolidated reporting
  • Hourly operations support if you want it
Book a demo

For growth-focused brands working with an agency and one in-house specialist.

Data and trust

Your data is yours.You stay in control.

A database dedicated to you

One per brand. Hosted in Türkiye or in the EU (Frankfurt); never mixed with another customer.

Default: read-only

Write access is enabled only if you grant it separately.

Logged and reversible

Who approved what and when; all of it in the panel.

Export or delete

Export all of your data, and ask for deletion whenever you want.

Frequently asked

Common questions.

For anything not answered here, write to hello@skalon.ai

Does Skalon use AI?

No. Proposals come from rules written by our team. You see which rule, which threshold and which data produced each one. The same data gives the same result every time.

Will it change my account on its own?

No. A change is applied either when you approve it or through an automation rule you set up and switched on yourself. Automation rules are off by default and can only pause or lower a budget.

Which platforms does it connect to?

Today it connects to Meta Ads, Google Ads and TikTok Ads accounts, and to Google Analytics 4 for measurement. It applies the changes you approve on Meta and Google; on TikTok it is read-only for now. Integration list

I work with an agency. Can I use it?

Yes. You use it directly as the brand and invite your agency into the panel. If your agency already uses Skalon, your brand is managed in its panel with its own separate database.

Is there a contract term?

Plans are monthly; you can cancel at any time and the subscription ends at the end of the period. There is no commitment and no setup fee. Cancellation and refund terms

A 30-minute call

What will the rules find in your accounts?Let’s see.

We connect your accounts together and read the first findings together. Whether to continue is your call.