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After you connect your ad, analytics, and MMP accounts and set your goals — at total, channel, or campaign level — Skalon builds you custom dashboards across every breakdown (total, channel, campaign, ad group, ad). It then audits your accounts 24/7, analyzes performance, and generates a prioritized list of optimization actions you can either run yourself or approve in Skalon and apply with a single click. Every change is reviewed and approved by you before it goes live.

Skalon connects to your full performance stack — every major ad platform (Meta, Google, TikTok, LinkedIn, X), analytics tools (GA4, Adobe Analytics), and MMPs (AppsFlyer, Adjust, Branch, Singular). New integrations are added based on customer demand.

Yes. Skalon builds custom dashboards for every breakdown that matters — total, channel, campaign, ad group, ad — so you can track your goals, monitor metric changes, and dig into the reasons behind them without leaving the platform.

Continuously. Skalon audits your connected accounts and campaigns around the clock. Findings, action items, and optimization recommendations appear as soon as something changes — not on a daily or weekly schedule.

Skalon turns audit findings into specific action items aimed at making your accounts healthier and your campaigns hit their goals. You stay in full control: review each recommendation with its before/after values, then either apply it yourself or approve it in Skalon and have Skalon execute it on your confirmation. Every change is explicitly approved by you — Skalon never makes changes on its own.

Yes. From a single Skalon account you can switch between brands instantly, with each brand keeping its own goals, dashboards, audits, and dedicated database. Designed for agencies managing several brands and for brand teams running multiple business lines.

Skalon is built agency-first. Agencies onboard as partners and use Skalon to audit and optimize their brands' performance stacks. Brands can request access through their agency, or recommend Skalon to their agency. Each brand gets its own dedicated, customer-owned database — data stays separated, even when your agency manages multiple accounts.

When you onboard, our team builds a dedicated, KVKK-compliant database in your name — and the property of that database belongs to you. We access it under a defined legal framework, with no co-mingling, no model training on your data, and nothing leaving your property. You can audit, export, or delete anything at any time.